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 Is your web copy working for you, or could it do a better job? Be honest. Are you getting the traffic conversion rate you were looking for or is it lacking? These tips on writing effective web copy could turn things around for you, so make sure you read them all.

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One of the most common things you’ll find if you start looking at websites, is that they come in all different sizes, designs, shapes, colors, and fonts. So what does that say?
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Well, it says that there isn’t one way that works. However, if you look a little closer, you will see that there is some common elements on those that are successful. So let’s have a look.

  1. A welcoming approach – you want your visitors to feel welcome when they land on your home page. Be up front – say “Welcome to ….”

  2. Establish credibility – your page(s) need to establish that you are an excellent resource for the products/services that you offer. Tell them what it is you do and what you offer. “Your source for…”

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