Wholesalers should always consider that stagnant quality of the products ruins their business and results in customer loss. So, they should adopt the strategy of constant upgrading and improving the quality by new and innovative methods and use of technology. This is a good way to retain existing clients and winning new ones.
Building and establishing strong and long lasting business relationship helps the wholesalers in winning a vast pool of clients. They should attend social gathering seminars or trade shows for the publicity of their businessess. In addition to this, serving them with high value and prompt handling of their complaints help to maintain long term relationships


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